Jan 8, 2021 SPONSOR Santa Cruz-based MERGE4 is pleased to announce a new partnership with the Jane Goodall Institute. As part of the sock brand’s MERGE4Good Program, MERGE4 has released a brand new crew sock design with a portion of proceeds going to support the Jane Goodall Institute’s global environmental and humanitarian initiatives. The collaborative sock design features illustrations of endangered creatures to raise awareness around species conservation. The socks are stitched with MERGE4’s signature ‘cult weave’ which prevents the graphics from getting stretched out or distorted when worn. Founded 1977, the Jane Goodall Institute is a global community conservation organization that advances the vision and work of Dr. Jane Goodall. The institute advocates that by protecting chimpanzees and inspiring people to conserve the natural world, we improve the lives of people, animals and the environment.