MetricWorks, tvScientific team to enhanced incrementality va

Aiming to increase insight into connected TV (CTV) performance in its marketing mix strategies, performance advertising platform tvScientific is partnering with...

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Brian Krebs , Jason Fairchild , , Metricwork Polaris , United States , Onnected Tv , Tv , Vscientific , Etricworks , Performance Advertising , Media Mix Modelling , Attribution , Optimisation , Performance Measurement , Polaris ,