Mike Clark's Business Bites: What makes a great testimonial 12 Mar, 2021 04:37 AM 3 minutes to read Star ratings have a huge influence on our decision-making process. Photo / Unsplash Manawatu Guardian By: Mike Clark Do you rely on word-of-mouth marketing? Have you ever looked at your star rating on Google? Are you aware of what people are saying about you? Back in September 2016 the internet and marketing people were abuzz about the new weighting that Google was putting on customer comments and star ratings. Suddenly, one of the oldest forms of marketing was going to impact your page ranking. Nowadays, we are so used to seeing the star ratings and comments that many of us underestimate how much influence this has on our decision-making process. (It has a huge influence, in case you were wondering!)