Millennials return migration By Carol Davis CANTON—Many business articles and research studies over the past decade have focused on why millennials flock to larger cities to live and work. Large cities and suburbs generally offer higher salaries, more opportunities for upward advancement, and a wide variety of retail shops, sporting events, and community activities. However, some current researchers believe they may be witnessing the beginnings of a trend shift represented by those millennials who return home to rural areas immediately following college graduation or return upon to pursue a second career, a trend referred to as return migration. Discerning millennials consider several factors before returning to their birth places or hometowns. A United States Department of Agriculture (USDA) research article, entitled Why Some Return Home to Rural America and Why It Matters, indicates that a primary motivating factor for young professionals returning home is the desire for family connections. These young professionals value their own upbringings and hope to replicate those experiences for their own children.