MIT Sloan study finds thinking style impacts how people use social media Critical thinkers share higher quality content and information than intuitive thinkers News provided by Share this article Share this article CAMBRIDGE, Mass., Feb. 11, 2021 /PRNewswire/ -- Social media has become a significant channel for social interactions, political communications, and marketing. However, little is known about the effect of cognitive style on how people engage with social media. A new study by MIT Sloan Research Affiliate Mohsen Mosleh, MIT Sloan School of Management Prof. David Rand, and their collaborators shows that people who engage in more analytical thinking are more discerning in their social media use, sharing news content from more reliable sources and tweeting about more substantial topics like politics.