Video collaboration will evolve to create more immersive collaboration experiences Video collaboration has experienced tremendous growth during the pandemic and this trend is likely to continue into 2021 as organisations are looking to accommodate the needs of their hybrid workforce. As a result, industry players will be looking to add new features to existing collaboration apps such as a shoulder tap button or a quick-call function that allows users to recreate the spontaneity and intuitiveness of in-person meetings. There will also be more focus on combining video conferencing with other emerging technologies to create more immersive experiences through complementary use cases for the technology. For instance, we can imagine to augment videoconferencing solutions with AR by introducing features like enhanced digital whiteboards that make collaboration in meetings more intuitive and feel more ‘real’. Or if you’re a service worker, like a technician, and you’re stuck with a problem – an AR-enhanced videoconference could connect you with a colleague who can help you solve it. AR will be also a major boon to remote training, particularly when in-person training is more difficult or expensive.