Mobile-first advertising platform, Nativex, has unveiled its revamped XploreChina initiative in response to the growing complexities within the Chinese business landscape and the massive shift in consumer behavior toward e-commerce as a result of the pandemic. XploreChina offers a wide range of transparent tools and solutions tailored to all lifecycle stages. Under the XploreChina umbrella, Nativex offers three distinct solutions for brands including China Top Media, KOL Marketing and Android Solutions. “Breaking into the Chinese market can be incredibly complex for marketers who do not have boots on the ground or localized expertise to lean on, due to its unique media ecosystem that’s dominated by domestic tech giants and its fragmented mobile audience,” said Irene Yang, Managing Director, Nativex.