Read later Summary: The Future of Retail in the Vaccine Economy hasn't been determined yet, but if physical stores want to play a part in an omni-channel world, we need to talk... I went shopping at the weekend. Not essential shopping for milk and eggs and bread, you understand - proper shopping. Frivolous, wandering the aisles, impulse-buying, non-essential shopping. And you know, what? It was ruddy marvellous…well, for a bit. After over four months of lockdown in the UK, store fronts have re-opened across the non-essential retail sector and I was intrigued to see what the shopping experience would be in this latest pandemic phase.