Monday's Afternoon Update | 2/1/2021 Chamber panel: Florida should promote business climate as it does tourism Florida allocates $50 million a year to support its private-public marketing agency, Visit Florida, garnering a $3.27 return on every $1 spent to promote the state’s $90 billion tourism industry. Although Republicans in the Florida Legislature routinely attempt to disband the agency, its return-on-investment is not lost on business leaders as a model to broadcast other aspects of the Sunshine State that merit promotion, such as its business friendly climate and growth. Florida businesses “would welcome strong and focused messaging,” Florida Power & Light Senior Director for Economic Development Crystal Stiles said during Thursday’s Florida Chamber of Commerce’s 2021 Economic Outlook & Jobs Solution Summit. More from the Center Square.