Interim Director Tim McCartney recently presented the plan to the Board of Commissioners. "The campaign very much supports the board's agenda of reducing infant mortality but also addressing racism as a public health crisis," McCartney said. McCartney says the campaign will share the "ABCs of Safe Sleep:" that infants are safest alone, on their crib. "And importantly, as it relates to the Office of Equity and Inclusion in Hamilton County, 60% of the total spend of the design of the campaign will support African American businesses," McCartney said. The county is partnering with Cradle Cincinnati on the safe sleep campaign. Director of Community Strategies Dr. Meredith Shockley-Smith says sleep is a cultural conversation for Black women.