Most Small Businesses That Actively Use Social Media Project Revenue Growth in 2021 Social media enables small businesses to stay connected with customers remotely during COVID-19. Companies that keep an active social presence are better equipped to financially rebound from the pandemic. News provided by Share this article Share this article WASHINGTON, Feb. 18, 2021 /PRNewswire/ -- More than half (56%) of small businesses in the U.S. engage on social media at least weekly and project revenue growth in 2021 despite continuing COVID-related business limitations, according to Facebook is the most popular social media platform for small businesses, according to Visual Objects. Visual Objects data found 74% of small businesses are active on social media accounts at least weekly, maintaining consistency with their posts. Experts affirm that consistency is key, warning of declining audience engagement for posting too often or too little.