The Pacific Asia Tourist Association (PATA) staged it’s 2015 conference on the growing global trends in the 3 billion dollar global tourism industry at the picturesque district of Sichuan Province in The Pacific Asia Tourist Association (PATA) staged it’s 2015 conference on the growing global trends in the 3 billion dollar global tourism industry at the picturesque district of Sichuan Province in China that attracted the top 300 tourism specialists from around the world with the keynote delivered by Xu Jing Executive Secretary of the General Assembly and the Executive Council Regional Director for Asia and the Pacific, UNWTO. The session highlight on marketing and competitive destination trends brought to stage the Director General for Malaysia, Tourism specialist Dato’ Azizan Noordin, and Sri Lankan award-winning marketer Rohantha Athukorala, the current Chair of Sri Lanka Tourism promotions globally, with the session chaired by BBC famed World News presenter Sharanjit Leyl. How Malaysia is recovering post the two crashes of Malaysian airliner was articulates by Dato Noordin whilst Athukorala conceptualized how almost sixty percent of modern travellers use online information in the decision making process which are not only related to tourism and destination driven information but general news on the country.