National Gallery of Art Reopens With a New Vision: âFor All the Peopleâ The museum has a new logo and mantra as its director, Kaywin Feldman, moves to diversify the collection and the staff. A rendering of signage on banners using the new visual identity designed by Pentagram for the National Gallery of Art outside the West Building’s Sixth Street entrance.Credit...National Gallery of Art and Pentagram By Zachary Small May 13, 2021 When the doors reopen at the National Gallery of Art on Friday, visitors may be surprised by new changes to this Washington museumâs look. Some 20 clashing typefaces and confusing signage have been gradually disappearing from the building, replaced by a new logo visible inside and out, and a new mantra â âOf the nation and for all the peopleââ that will appear on its website and be shared with staff. The museum says this vision statement, developed through meetings with employees, symbolizes a renewed commitment to diversity, inclusion and excellence.