Nature's Sunshine reports third consecutive quarter with net sales over $100 million Utah-based Nature’s Sunshine has reported a record-breaking Q1 with Net Sales increasing 7% to $102.4 million, the largest sales in the company’s 49-year history. Sales were driven by year-on-year increases in Asia, Europe and Latin America, which more than made up for year-on-year declines in North American sales. Sales in Asia hit $35.76 million, compared to $30.96 million in the first quarter of 2020, an increase of 15.5%, and sales in Latin America increased 20% to reach $6.7 million. Sales in Europe grew 7.6% to $22.2 million. The increases were due to business transformation initiatives, new product development, and the easing of COVID-19-related restrictions in certain key markets, said the company.