Navigating the Crossroads Between Healthy & Fresh : vimarsan

Navigating the Crossroads Between Healthy & Fresh


Associate Editor
ALEXANDRIA, Va. — Focusing on offering fresh and healthy options vs. more indulgent items that prompt impulse purchases has long been a topic of discussion in the convenience store industry. Yet success may be found in opting not for an all-or-nothing approach but rather by having options for consumers wherever they are on their health and wellness journey, according to the presenters of the "Bananas and Donuts: Good vs. Fresh vs. Healthy" education session during the NACS Crack the Code Experience.
One in three Americans turn to c-stores for healthy food options, but half of consumers say their favorite c-store could improve its product quality and variety. Additionally, 68 percent of Americans say they would visit their favorite c-store more often if it offered healthy sandwiches and salads, while 63 percent said the same about fruits and vegetables.

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