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Navigating the Crossroads Between Healthy & Fresh

Associate Editor
ALEXANDRIA, Va. Focusing on offering fresh and healthy options vs. more indulgent items that prompt impulse purchases has long been a topic of discussion in the convenience store industry. Yet success may be found in opting not for an all-or-nothing approach but rather by having options for consumers wherever they are on their health and wellness journey, according to the presenters of the Bananas and Donuts: Good vs. Fresh vs. Healthy education session during the NACS Crack the Code Experience.
One in three Americans turn to c-stores for healthy food options, but half of consumers say their favorite c-store could improve its product quality and variety. Additionally, 68 percent of Americans say they would visit their favorite c-store more often if it offered healthy sandwiches and salads, while 63 percent said the same about fruits and vegetables. ....

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Weighing the Pros & Cons of Offering Third-Party Delivery

Managing Editor
ALEXANDRIA, Va. Earlier this year, the challenges of stay-at-home orders accelerated the demand for omnichannel experiences. From mobile ordering to delivery to curbside pickup and personal shopping services, convenience stores quickly adapted their stores and technology to get products to customers in frictionless and contactless ways.
During the Driven to Delivery education session as part of the NACS Crack the Code Experience, speakers discussed a test-and-learn approach, and what retailers should consider to maintain a foothold in the digital commerce space.
At the onset of the COVID-19 pandemic, consumer adoption of technology exploded. Two key indictors were smartphone usage and online search history. For consumers aged 18 to 49, smartphone usage peaked at 96 percent while in March, online searches for online ordering, pickup and delivery rose a whopping 200 percent. ....

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