Nestlé and Cereal Partners launch new organic Cheerios line Cereal Partners UK is to launch Nestlé's first UK organic Cheerios variant, Organic Honey and Chocolate Cheerios, in Waitrose stores from 13 January 2021 and in Sainsbury's stores in May. The certified organic cereal is made using organic honey hoops, from five organically-farmed whole grains, and chocolate cereal pieces. All ingredients are sourced from farmers following organic farming practices, while the product also displays Cereal Partners UK's (CPUK’s) signature green banner, indicating whole grain is the prime ingredient. “ Given that £200m a month is now spent on organic food and drink in the UK [according to the Soil Association Certification’s annual Organic Market Report 2020]