Net Zero Nature: WWF's Tanya Steele on why nature matters Share VIDEO: UK chief executive of the conservation group issues a rallying call for businesses to jointly tackle the interlinked nature loss and climate crises Nature underpins our economies and our prosperity, and our failure to reverse nature loss is therefore costing us dearly. But the good news is that nature can provide around one-third of the cost-effective climate mitigation needed between now and 2030 to achieve the 1.5ºC goal of the Paris Agreement. Natural solutions are estimated to have the potential to lift a billion people out of poverty, create 80 million jobs, add an additional $2.3tr of growth to the global economy, and prevent $3.7tr of climate change damages. So what's holding us back?