Today (8 January 2021), British Airways announced it was partnering with British Michelin-starred chef, Tom Kerridge, who has designed a number of gourmet food items. These include signature pies and sandwiches, which can be purchased by the airlineâs Euro Traveller (short-haul economy) customers. British Airways will continue offering complimentary refreshments introduced in response to the coronavirus (Covid-19) pandemic. British Airways believes the new pre-order concept represents a renewed focus on its new short-haul onboard customer experience. According to British Airways, the pre-order proposition will allow travellers to customise their journey by purchasing food, drink and inflight retail items up to 12 hours before departure. This will ensure customers receive their first-choice meal and that onboard waste is reduced.