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Tourvest Retail Services unveils 'Buy Before You Fly' service for BA

British Airways will continue to offer complimentary refreshments introduced in response to
the pandemic, alongside its new Speedbird Café pre-purchase menu. Customers wanting to order from the Speedbird Café must pre-purchase their meal before flying. This will ensure that customers receive their first choice of meal, while reducing onboard waste
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “Over the last few months we know that our customers have valued the complimentary refreshments offered, so they’re here to stay. But in addition, we also wanted to offer more choice and the ability to buy something more substantial. After a successful partnership with M&S, we have teamed up with ....

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Tom Kerridge Upgrades Culinary Options on British Airways' Short Haul Flights

Tom Kerridge Upgrades Culinary Options on
British Airways’ Short Haul Flights
(11 Jan 2021)
British
Michelin-starred chef, Tom Kerridge has designed a number of
gourmet food items - which include signature pies and sandwiches -
to pre-purchase for British Airways’ Euro Traveller (short haul
economy) customers.
The decision to upgrade the culinary options on
its short haul
flights coincides with completion of
WiFi across BA’s short haul Airbus fleet, and the ability to
pre-order duty free items directly to customers’ seats through its
inflight retail site.
The airline will continue to offer
complimentary refreshments in Euro Traveller on all fights
comprising a bottle of water and a snack, such as a breakfast bar ....

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New BA online retail site a key part of Tourvest's omnichannel digital strategy

Today
(8 January 2021), British Airways announced it was partnering with British Michelin-starred chef, Tom Kerridge, who has designed a number of gourmet food items. These include signature pies and sandwiches, which can be purchased by the airlineâs Euro Traveller
(short-haul economy) customers.
British Airways will continue offering complimentary refreshments introduced in response to the coronavirus (Covid-19) pandemic.
British Airways believes the new pre-order concept represents a renewed focus on its new short-haul onboard customer experience.
According to British Airways, the pre-order proposition will allow travellers to customise their journey by purchasing food, drink and inflight retail items up to 12 hours before departure. This will ensure customers receive their first-choice meal and that onboard waste is reduced. ....

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Press Release: BA teams with Michelin Star Chef for pre-purchase menu - Runway Girl

British Airways has today announced that it will be partnering with celebrated, British Michelin-starred chef, Tom Kerridge, who has designed a number of gourmet food items, which include signature pies and sandwiches, to pre-purchase for the airline’s Euro Traveller (short haul economy) customers.
The move marks a renewed focus on the short haul customer experience, which also includes the completion of a full WiFi rollout across its Airbus short haul fleet and the ability to pre-order duty free items directly to customers’ seats through its inflight retail site,
The airline will also continue to offer complimentary refreshments in Euro Traveller on all fights comprising a bottle of water and a snack, such as a breakfast bar or crisps. Those wishing to purchase more substantial food options, designed by Tom Kerridge, as well as other food and drink items can do so through the airline’s the new online Speedbird Café hosted on British Airways’ inflight retail site ....

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Kerridge signs culinary partnership with British Airways

8 January 2021
British Airways has announced it will be partnering with British Michelin-starred chef, Tom Kerridge.
The chef has designed a number of gourmet food items, which include signature pies and sandwiches, which are available to pre-purchase for Euro Traveller (short-haul economy) customers.
The move marks a renewed focus on the short haul customer experience, which also includes the completion of a full Wi-Fi rollout across its airbus short haul fleet and the ability to pre-order duty free items directly to customers’ seats through its inflight retail site.
The airline will also continue to offer complimentary refreshments in Euro Traveller on all fights comprising a bottle of water and a snack, such as a breakfast bar or crisps. ....

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