New e-commerce rules: An uneven field : vimarsana.com

New e-commerce rules: An uneven field


New e-commerce rules: An uneven field
With the current announcement of e-commerce rules, in a sector experiencing high growth rates, major US players will be adversely impacted
The newly proposed clauses seem more to do with platforms than consumers and are likely to encourage and prop up inefficient players in this space
Ajay Singha
Updated Jul 14, 2021, 8:07 PM IST
Fierce lobbying by organisations representing small retailers and consumer interest triggered a set of regulations, introduced recently as proposed amendments to the extant Consumer Protection (E-Commerce) Rules, 2020.  
The minister in charge commented that this was being done to "protect consumers" as a "lack of regulatory oversight has been observed." With much trepidation, some e-commerce companies also welcomed these announcements, as did many others. 

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