New Information Technology rules threaten the creative freedom enjoyed by OTT platforms Updated: Updated: ‘Soft-touch regulatory architecture’ to help the government monitor and regulate OTT content more closely Share Article AAA The growing influence and industry share of OTT platforms may well have hastened the rollout of the new guidelines. | Photo Credit: Getty Images ‘Soft-touch regulatory architecture’ to help the government monitor and regulate OTT content more closely Soon after the recent legal trouble that Amazon Prime Video series Tandav found itself in — including an FIR against the company’s India head Aparna Purohit — industry observers expected an apologetic official statement. But they perhaps didn’t expect it to be quite what it finally was. It read: “Amazon Prime Video again deeply regrets that viewers considered certain scenes to be objectionable in the recently launched fictional series