New jobs: Dubai scheme to double number of creative people, firms Staff Reporter/Dubai Photo: Sheikh Mohammed/Twitter Sheikh Mohammed announces programme to massively scale up creative sector in Dubai. A "strategic programme" launched in Dubai will see the number of creative sector firms almost double from 8,000 to 15,000 within five years. The programme will also see the number of creative people go up from 70,000 to 150,000 in the Emirate. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, took to Twitter to announce the launch of the programme. "Dubai, the capital of creative economy, is a strategic programme that we launched today to double the number of creative companies in the fields of content, design and culture," Sheikh Mohammed tweeted.