The redevelopment project of The Aspen Club & Spa will live on after all, but will its name? That’s a question the property’s new ownership will be asking soon. “Depending on our ultimate vision for the club, we will go through a branding exercise to confirm if Aspen Club is the right fit,” said Garrett Simon, partner at Meriwether Cos. “Obviously there is a ton of value in that name today.” On Wednesday, Meriwether, Revere Capital and Fireside Investments completed their purchase of the 5-acre property after claiming it with the lone bid of $52.59 million at a foreclosure auction held Jan. 6.