New small business coalition targets Amazon on antitrust Julie Jammot/AFP An employee is alleging that Amazon SA has unfairly dismissed her. Photo for illustration of Amazon building in San Francisco: iStock Amazon argues that it empowered small and medium-sized businesses to generate hundreds of billions of dollars in sales last year. A new coalition of small business groups on Tuesday launched a campaign for tougher US antitrust enforcement, specifically calling for the breakup of online commerce titan Amazon. The Small Business Rising group includes the American Booksellers Association, National Grocers Association and a number of local and regional business organizations.