: : A new traffic signal, called a 'pedestrian hybrid beacon' is up an running today on Grove Avenue at Somerset Ave. The light is designed to reduce crashes and allow people to cross safely. (Photo: David Streever/VPM News) Starting today, drivers in Richmond’s West End may notice a new type of traffic light. The ‘pedestrian hybrid beacon,’ designed to reduce traffic crashes and make it safer for people to cross busy streets, is on Grove Avenue near St. Stephen’s Episcopal Church. According to the Federal Highway Administration, these signals are effective. The FHA says they’re “similar to a European pedestrian signal (PELICAN) that was imported to the US and adapted by engineers in Arizona to increase motorists’ awareness of pedestrian crossings at uncontrolled marked crosswalk locations.”