New Twists on Age Aging Now A Good Thing Did you know that aging is a good thing now? Thatâs right, a new study found that 71% of American respondents are not only accepting but embracing aging, now more than ever. And, 57% consider the pandemic a wake-up call that has turned anti-aging on its head. After all, whatâs the alternative, right? Not something we can ignore as easily as we could before. Humans have all along been notoriously good at ignoring the one thing that is certain to occur, death. Check out Ernest Beckerâs Pulitzer Prize winning The Denial of Death for how this feature of our human hardwiring has helped us to transcend what would otherwise be such crippling fear that weâd never get anything done.