New Year brings a new look and name for Connie Maxwell 2021 has kicked-off some exciting changes for Connie Maxwell, a Baptist non-profit ministry established in 1892 to care for children and families in South Carolina. On December 10, 2020, the South Carolina Baptist Convention Executive Committee officially approved a request to change the organization name to Connie Maxwell Children's Ministries. Following that approval, a new website was launched on December 17, reflecting a vibrant new brand and logo created by AM Agency, a Christian marketing firm based in Hurst, Texas. This isn't the first time the ministry has gone through a name change. In 1947, Connie Maxwell Orphanage was changed to Connie Maxwell Children's Home