Canyon News WEST HOLLYWOOD—Starting Monday, January 4, 2021, the city of West Hollywood Parking Services Division will implement a digital, user friendly parking system that will allow guests and residents alike to obtain a parking permit online without acquiring one from an in-person transaction. Due to the pandemic, cities are currently facing the challenge to reduce the spread of COVID-19. The West Hollywood Parking Division will launch a program called ‘Permit-by-Plate’ that is designed specifically to purchase parking permits in a touchless and convenient manner. The touchless, user friendly system is used by License Plate Technology (LPR), which is the same technology a parking enforcer utilizes to determine and scan a persons license plate. Parking enforcers will use LPR that are either mounted on their vehicles or handheld machines to scan license plates in order to figure out if a car has a correct permit. The online mechanism is from Conduent, Inc., which is a process service company that serves to make every “interaction digital, personalized, and secure,” according to a press release from the city.