Now, some users can share their Insta reels on Facebook Reuters Photo: Reuters The social media giant said it will have its own version of the reels feature on the main app. Facebook Inc said on Monday it was testing a feature on Instagram that allows some content creators in India to share short video clips, known as reels, on their Facebook accounts. In the test, some Indian users who create the 30-second-long reels on Instagram will have the option of having them recommended on Facebook. Additionally, the social media giant said it will have its own version of the reels feature on the main app.