NTF 2020 | Digital News In 2021? Personalization, Data And '

NTF 2020 | Digital News In 2021? Personalization, Data And 'Authentic' Streaming Reporting


NTF 2020 | Digital News In 2021? Personalization, Data And ‘Authentic’ Streaming Reporting
News leaders from CNN, BBC News Labs, ABC Owned Stations, Gray Television and The Weather Company foresee improving news personalization and story versioning, expanded data journalism and a less polished, more authentic look to reporting on streaming channels, they said in a NewsTECHForum panel on Wednesday.
By Michael Stahl | December 17, 2020 | 5:27 a.m. ET.
Wherever digital and streaming technologies may take TV news in 2021, one element will be its biggest driver.
Robert McKenzie
“It’s been very easy for the TV industry, with its big infrastructure, big beautiful studios, expensive cameras to get very caught up in the technology,” said Robert McKenzie, editor at BBC News Labs, the network’s testing site for innovation. “What this year has shown us is what the audience really appreciates is great storytelling, and the ability to relate to the news, particularly in [News Labs’] case. I think there’s going to be a much bigger focus on that in the coming years.”

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