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New Watch: Suunto Core Alpha Stealth

New Watch: Suunto Core Alpha Stealth
outdoorhub.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from outdoorhub.com Daily Mail and Mail on Sunday newspapers.

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Premium app offers stations entry into expanding subscription economy

Premium app offers stations entry into expanding subscription economy
Broadcasters aiming to diversify digital revenue streams in the wake of disruption in the programmatic advertising universe may consider partnering with The Weather Company, an IBM Business, and offering a premium version of their mobile weather app. The Max Mobile Premium app, pictured here, uses AI-powered messaging to invite Max Mobile users to upgrade.
By TVN Staff | May 17, 2021 | 5:00 a.m. ET.
News that tech monoliths like Google and Apple are phasing out third-party identifiers, such as cookies, has spread ripples of anxiety in the digital advertising world, as publishers and mobile app providers eye a decline of up to 80% in programmatic advertising revenue. ....

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Premium app offers stations entry into expanding subscription economy

A premium version of The Weather Company's Max Mobile app offers TV stations an opportunity to enter the growing subscription economy. ....

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StormGeo on Weather Forecasting Duty Offshore Japan

Posted: 2 months ago
“We chose StormGeo because they are one of the most experienced providers of metocean forecasting services for offshore wind, with more than 100 offshore wind projects both in and outside of Europe,” General project manager for Kajima,
Koki Taguchi, said.
”StormGeo also has Japanese staff located in Japan who will support us locally. StormGeo’s deep industry knowledge, long-term experience in the waters surrounding Japan and decade-long experience in typhoon forecasting make StormGeo the ideal weather service provider for the Akita and Noshiro Wind Farm Project.”
This will be the first weather forecasting assignment in coastal waters in Japan for StormGeo. ....

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NTF 2020 | Digital News In 2021? Personalization, Data And 'Authentic' Streaming Reporting

NTF 2020 | Digital News In 2021? Personalization, Data And ‘Authentic’ Streaming Reporting
News leaders from CNN, BBC News Labs, ABC Owned Stations, Gray Television and The Weather Company foresee improving news personalization and story versioning, expanded data journalism and a less polished, more authentic look to reporting on streaming channels, they said in a NewsTECHForum panel on Wednesday.
By Michael Stahl | December 17, 2020 | 5:27 a.m. ET.
Wherever digital and streaming technologies may take TV news in 2021, one element will be its biggest driver.
Robert McKenzie
“It’s been very easy for the TV industry, with its big infrastructure, big beautiful studios, expensive cameras to get very caught up in the technology,” said Robert McKenzie, editor at BBC News Labs, the network’s testing site for innovation. “What this year has shown us is what the audience really appreciates is great storytelling, and the ability to relate to the news, parti ....

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