Nutritional Growth Solutions expands kids nutrition shake portfolio with acquisition of KidzShake Targeting a growing market of dietary supplement usage among kids (i.e. according to a 2018 CDC survey of American children and adolescents, more than a third of children in the US take dietary supplements), NGS managing director and CEO Liron Fendell stated that KidzShake was the "perfect fit" for its growing product portfolio of nutritional solutions for kids. Founded by a US-based Australian doctor, KidzShake products – which come in powdered supplement form in three varieties (KidzShake CLASSIC, KidzShake PLUS, KidzShake VEGAN) – are billed as nutrient-dense and designed to fill in the nutritional gaps of an unbalanced diet.