O'Connor: Small businesses, nonprofits demonstrate creativit

O'Connor: Small businesses, nonprofits demonstrate creativity, resilience – The Journal Record


O’Connor: Small businesses, nonprofits demonstrate creativity, resilience
Cathy O’Connor
COVID-19 required small businesses and nonprofits to quickly change how they provide goods and services. In-person shopping, eating, events and other connections have been replaced, at least in part, by virtual contact. Some businesses and nonprofits have shown true resilience.
The Study, a 64-tap wine bar with beer, spirits and games that opened in Film Row just as the pandemic hit, purchased air purifiers for each room, added screens to divide the open bar and laminated menus. Equipment was reimbursed through the Small Business Continuity Program’s retrofit funding. The Study also added seating outdoors, thanks to the new Streateries permitting process from the city of Oklahoma City to convert parking spaces to outdoor seating. The Study also extended services beyond their walls. They reinvented wine tastings in a virtual setting, with curbside wine pickup, suggestions for local restaurant food pairings, and the ensuing lively wine discussion served online by The Study’s co-owner and sommelier. They also started delivering wine baskets combined with other locally made chocolates and cheeses, a hit over the holidays and a creative Valentine’s idea.

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