O'Connor: Small businesses, nonprofits helped through progra

O'Connor: Small businesses, nonprofits helped through program – The Journal Record


O’Connor: Small businesses, nonprofits helped through program
Cathy O’Connor
A few weeks ago, I shared stories about how The Study, Swiss Cleaners and ReMerge responded to COVID-19 with creativity and used funding and technical assistance from the Small Business Continuity Program to help meet some of the challenges brought on by the pandemic. There are hundreds of similar success stories – small businesses and nonprofits that have changed, dramatically or ever so slightly, to better communicate, reach out, encourage sales and preserve their business.
DentalWorks by Dr. Edwina V. Johnson received a grant from the Small Business Continuity Program to purchase protective equipment that allowed the business to continue seeing patients. Through the technical assistance program, the dental practice worked with a marketing company to create a new website that better told prospective patients about its services and accepted electronic forms, finally replacing the time-consuming paper system. The dental practice also received social media training to help its staff post more frequently and share content that was more likely to be noticed.

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