In a move that is not surprising at all, Facebook is going to milk yet another avenue that is getting popular these days. We’re talking about Reels here, the TikTok-copycat that was recently released on Instagram. The social media giant has today announced that it will start testing Reels ads in India, Germany, and Australia, and will expand to other markets in the coming months. You can reply, like, save, and skip these Reels ads Just like the Reels themselves, these ads will be full-screen and will last up to 30 seconds. Instagram says that Reel ads will also be immersive, and they will also allow viewers to like, share as well as comment on them just like a regular Reel video. Moreover, these ads can also be skipped and saved too. Here’s the official explanation behind the idea of ads in Reels: