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Instagram to begin testing Reels ads in India | Advertising

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Facebook has announced the testing of Instagram’s Reels ads in India along with Brazil, Germany and Australia with tests expanding to more countries in the coming months.

According to a statement issued by the social network, the ads will be full-screen and immersive, similar to the ones in Stories. As with organic Reels content, ads can be up to 30 seconds and people can comment, like, view, save, share and skip Reels ads.

Facebook also announced the launch of In-Stream Video topics that lets advertisers place ads in certain video topics, through Ads Manager.

This allows advertisers to align their brand messaging within content that is contextually relevant to their target consumer. ....

In Stream Video , In Stream Only , இல் ஸ்ட்ரீம் காணொளி ,

Of course, Instagram has started testing ads in Reels

In a move that is not surprising at all, Facebook is going to milk yet another avenue that is getting popular these days. We’re talking about Reels here, the TikTok-copycat that was recently released on Instagram. The social media giant has today announced that it will
start testing Reels ads in India, Germany, and Australia, and will expand to other markets in the coming months.
You can reply, like, save, and skip these Reels ads
Just like the Reels themselves,
these ads will be full-screen and will last up to 30 seconds. Instagram says that Reel ads will also be immersive, and they will also allow viewers to like, share as well as comment on them just like a regular Reel video. Moreover, these ads can also be skipped and saved too. Here’s the official explanation behind the idea of ads in Reels: ....

Facebook Stories , In Stream Video , முகநூல் கதைகள் , இல் ஸ்ட்ரீம் காணொளி ,

DoubleVerify Unveils Expanded Brand Safety & Suitability Integration with Facebook

DoubleVerify Unveils Expanded Brand Safety & Suitability Integration with Facebook
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