Of crowds and irrational behaviour April 18, 2021 Title: The Delusions of Crowds: Why people go mad in groups Author: William J Bernstein Publisher: Black Cat Price: ₹2,526 Title: The Delusions of Crowds: Why people go mad in groups Author: William J Bernstein Publisher: Black Cat Price: ₹2,526× The book unravels how people rationalise facts to fit them into their perceptions Neuroscientists have uncovered the physiological basis for two of the most fundamental responses driving human behaviour, especially when it comes to behavioural economics: greed and fear. These are the two impulses which drive money and the markets, and even religion. According to science, the limbic system which divides the brain into the right and left hemispheres gets fired by outside stimuli that get transferred through the temples on the forehead and behind the eyes.