Old rivalry could spark new business, Aggieland reacts to SEC shakeup and last updated 2021-07-26 20:11:00-04 COLLEGE STATION, TEXAS â The University of Texas and the University of Oklahoma announced Monday, July 26, their plans to leave the Big-12 conference. Even though media rights do not expire for a couple of years, an economic uptick here in Aggieland could come back right with the rivalry. When Texas A&M joined the Southeastern Conference nearly 10 years ago, the community benefited because when SEC teams travel, so do their fans. "We saw a big pick up in the number of people that were coming to the community for these games," Kindra Fry, Tourism Manager with Visit College Station shared with KRHD 25 News.