Old World Industries Taps Automotive Aftermarket Veteran Greg Noethlich As Chief Executive Officer Industry leader takes the helm of family-owned global powerhouse company with iconic PEAK®, BlueDEF® and Final Charge® brands News provided by Share this article Share this article NORTHBROOK, Ill., April 14, 2021 /PRNewswire/ -- Old World Industries announced the appointment of automotive industry veteran, Greg Noethlich, as its new chief executive officer effective April 5 th. As CEO of one of America's largest privately-held automotive aftermarket companies, Noethlich will be responsible for accelerating the growth of Old World Industries with its iconic PEAK®, BlueDEF® and Final Charge® brands while remaining true to its values as a family-owned company.