One Medical and Iora serve radically different populations. Here's why the $2.1B tie-up might make sense. With its multibillion-dollar acquisition of value-based Iora, One Medical is betting on longitudinal care and the profitability of risk. Published June 9, 2021 One Medical Digital health market watchers were surprised when concierge medical network One Medical announced plans to acquire value-based chain Iora Health for $2.1 billion on Monday, with some airing concerns the deal represents a marriage of two diametrically opposed operational models. One Medical is a fee-for-service machine, with the majority of its business coming from charging commercially insured members per-visit fees. The San Francisco-based primary care group's clientele is mostly comprised of the so-called wealthy well, which it captures through direct-to-consumer arrangements along with contracts with employers like Google.