OnePlus 9 Series 5G launch set for March 23; Hasselblad camera partnership confirmed After teasers, OnePlus has officially confirmed the launch of OnePlus 9 Series 5G smartphones globally on March 23rd. It has also announced a three-year partnership with legendary camera manufacturer Hasselblad to co-develop the next generation of smartphone camera systems for future OnePlus flagship devices starting with the OnePlus 9 Series. Hasselblad Camera for Mobile: Next Generation of OnePlus Flagship Camera Systems Through close R&D collaboration, OnePlus and Hasselblad will work together to deliver vastly improved camera systems on future OnePlus smartphones, including the upcoming OnePlus 9 Series. The partnership will continuously develop over the next three years, starting with software improvements including color tuning and sensor calibration, and extending to more dimensions in the future. The first and most technically challenging, outcome of this collaboration is advanced color calibration. Jointly developed by OnePlus and Hasselblad over months of thorough verification and fine-tuning, this new color solution – Natural Color Calibration with Hasselblad – aims to bring more perceptually accurate and natural-looking colors to photos taken with OnePlus flagship cameras. It also will serve as OnePlus’ new standard for color calibration for its future smartphone cameras.