Online advertising to grow 5.5% to $12.4bn by 2025, says PwC July 19, 2021 9:12 Internet advertising is entering a “period of disruption” according to PwC’s latest Australian Entertainment and Media Outlook, as consumer-facing players, such as Google’s Chrome and Apple prepare to change how they will allow consumer data to be collected and used, with a shift towards a more privacy-centric approach. Though Google has since delayed the implementation of its signalled change to disallowing cookies within its browser until 2023, these developments will take effect over the forecast period, and shift far more of the power over control of data into the hands of the consumer.