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Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions

Deloitte finds 47% Aussies willing to view advertising for discounted SVOD subscriptions
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Media Consumer , Subscription Video On Demand , Media Consumer Survey , Broadcast Video , Australian Subscription Entertainment Study , Australian Entertainment , Media Outlook , Amazon Prime , மீடியா நுகர்வோர் , சந்தா காணொளி ஆன் தேவை , மீடியா நுகர்வோர் கணக்கெடுப்பு , ஒளிபரப்பு காணொளி , ஆஸ்திரேலிய பொழுதுபோக்கு , மீடியா ஔட்‌லுக் , அமேசான் ப்ரைம் ,

Mumbrellacast: All things Seven as David Leckie passes and Tokyo 2020 gets underway

Mumbrellacast: All things Seven as David Leckie passes and Tokyo 2020 gets underway
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Back Bay , Western Australia , Zanda Wilson , Katie Hopkins , Kevin Macleod , Natalie Harvey , David Leckie , David John Leckie , Seven West Media , Australian Entertainment , Media Outlook , Tokyo Olympics , Retrofuture Clean Kevin Macleod , Lounge Kevin Macleod , Creative Commons , மீண்டும் வளைகுடா , மேற்கு ஆஸ்திரேலியா , ஜண்தா வில்சன் , கேடீ ஹாப்கின்ஸ் , கெவின் மக்ல்ந்ட் , நடாலி ஹார்வி , டேவிட் லெகீ , ஏழு மேற்கு மீடியா , ஆஸ்திரேலிய பொழுதுபோக்கு , மீடியா ஔட்‌லுக் , டோக்கியோ ஒலிம்பிக்ஸ் ,

Print advertising expected to decline 10.2% annually until 2025, PwC finds

Print advertising expected to decline 10.2% annually until 2025, PwC finds
July 19, 2021 4:32
Print advertising is expected to drop 10.2% annually until 2025, according to PwC’s latest Australian Entertainment and Media Outlook.
PwC’s report cited that the decline of overall printed circulation and advertising revenue during 2020 occurred as digitisation plans were accelerated by major publishers.
Print advertising is expected to decline by 10.2% annually until 2025, finds PwC
PwC’s report revealed that with printed circulation revenue dropping 6.7% in 2020 to $735 million, and print advertising revenue dropping more markedly by 24% to $882 million, all major publishers leaned into rapid transformation and a shift to a digital future. ....

Australian Capital Territory , University Of Canberra Digital News , Australian Entertainment , Digital News Report , Enhanced Media Metrics Australia , Total Audience , ஆஸ்திரேலிய மூலதனம் பிரதேசம் , பல்கலைக்கழகம் ஆஃப் கான்பெரா டிஜிட்டல் செய்தி , ஆஸ்திரேலிய பொழுதுபோக்கு , டிஜிட்டல் செய்தி அறிக்கை , மேம்படுத்தப்பட்டது மீடியா அளவீடுகள் ஆஸ்திரேலியா ,

Online advertising to grow 5.5% to $12.4bn by 2025, says PwC

Online advertising to grow 5.5% to $12.4bn by 2025, says PwC
July 19, 2021 9:12
Internet advertising is entering a “period of disruption” according to PwC’s latest Australian Entertainment and Media Outlook, as consumer-facing players, such as Google’s Chrome and Apple prepare to change how they will allow consumer data to be collected and used, with a shift towards a more privacy-centric approach.
Though Google has since delayed the implementation of its signalled change to disallowing cookies within its browser until 2023, these developments will take effect over the forecast period, and shift far more of the power over control of data into the hands of the consumer. ....

Justin Papps , Australian Entertainment , Media Outlook , Pwc Australia , ஆஸ்திரேலிய பொழுதுபோக்கு , மீடியா ஔட்‌லுக் , பவ்க் ஆஸ்திரேலியா ,

BVOD now FTA's 'growth engine', SVOD offsets subscription TV decline, finds PwC

July 19, 2021 10:00
Growth in ad spend across Broadcast Video on Demand (BVOD) went some way to offsetting the 9.8% decline of the Free-To-Air (FTA) advertising market in 2020, according to PwC’s latest Australian Entertainment and Media Outlook.
A significant contraction in marketing budgets led to a fall in ad spend across FTA, with linear TV revenue dropping 12.1% to $3.1 billion. Meanwhile, BVOD experienced a 38.8% growth in revenue, hitting $229 million
Total free-to-air TV market [click to enlarge]
BVOD grew audience and advertising revenue, as did SVOD services, adding both subscribers and users over the past year. Average total monthly hours consumed on BVOD increased 39.9% year-on-year for the period July to December 2020. ....

Samantha Johnson , Laurence Dell , Broadcast Video , Australian Entertainment , Asia Pacific , Amazon Prime , Stan Sport , Optus Sport , சமந்தா ஜான்சன் , ஒளிபரப்பு காணொளி , ஆஸ்திரேலிய பொழுதுபோக்கு , ஆசியா பெஸிஃபிக் , அமேசான் ப்ரைம் , ஸ்டான் விளையாட்டு , ஒப்ட்டுச் விளையாட்டு ,