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Print advertising expected to decline 10.2% annually until 2025, PwC finds

Print advertising expected to decline 10.2% annually until 2025, PwC finds
July 19, 2021 4:32
Print advertising is expected to drop 10.2% annually until 2025, according to PwC’s latest Australian Entertainment and Media Outlook.
PwC’s report cited that the decline of overall printed circulation and advertising revenue during 2020 occurred as digitisation plans were accelerated by major publishers.
Print advertising is expected to decline by 10.2% annually until 2025, finds PwC
PwC’s report revealed that with printed circulation revenue dropping 6.7% in 2020 to $735 million, and print advertising revenue dropping more markedly by 24% to $882 million, all major publishers leaned into rapid transformation and a shift to a digital future. ....

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EMMA ditched, Roy Morgan returns in industry measurement shake-up

EMMA ditched, Roy Morgan returns in industry measurement shake-up
April 22, 2021 10:44
Media industry alliance, Think News Brands, will cease to use its measurement platform, Enhanced Media Metrics Australia (EMMA), in favour of Roy Morgan’s ‘Total News’ metric from 1 July.
The organisation said this move comes after it “listened to the industry and acknowledged the need to implement a single unified readership metric for total news, produced by one entity rather than with multiple data sources”.
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EMMA was founded prior to its implementation as the measurement metric by The Readership Works, using print readership data from Ipsos and Nielson for its monthly digital datings. It replaced Roy Morgan as the measurement body for the news industry some eight years ago. In July 2020, The Readership Works put the call out for expressions of tender for EMMA. ....

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Boomtown recruits new marketing lead

Boomtown recruits new marketing lead
Lucia Elliott tasked with helping the regional media owner collaborative build connection with national advertisers and marketers
Boomtown has brought on a new marketing lead tasked with driving the regional media owner collaborative’s presence and connection with advertisers.
Lucia Elliott has 20 years’ experience in the industry and has spent the past seven years running her own marketing consultancy, Creighton Ward. Her work has included spearheading the marketing and events program for Sydney Airport’s SYD200 centenary, as well as launching the Enhanced Media Metrics Australia (emma) measurement system for NewsMediaWorks and leading the Commercial (TV) Producers Council, helping it double its membership base in the past year. ....

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Boomtown appoints Lucia Elliott as marketing lead to replace Ana Nasarre

Boomtown appoints Lucia Elliott as marketing lead to replace Ana Nasarre
Lucia Elliott will take on the role, effective immediately.
She replaces Ana Nasarre who was Boomtown’s marketing campaign manager throughout 2019, and then Boomtown marketing manager. This year, Nasarre moved within Southern Cross Austereo (SCA) to become the marketing manager for digital audio.
New recruit Elliott was the marketing director at NewsMediaWorks, the industry body for Australia’s news media publishers, which has since been rebranded as ThinkNewsBrands and folded into the Premium Content Alliance alongside ThinkTV and ThinkPremiumDigital.
While with NewsMediaWorks, Elliott helped to launch the industry’s new measurement currency, Enhanced Media Metrics Australia (emma). ....

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Young Australians have returned to mainstream news but will it last?

Young Australians have returned to mainstream news but will it last?
By Jessica Lord
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It was an unrelenting 12 months of news.
As the country lurched from the Black Summer to the COVID-19 pandemic, from an economic recession to the Black Lives Matter movement and a remarkable United States election, it is not surprising that news outlets achieved record readership in 2020, reaching 96 per cent of Australians.
And it is Australia s young people - often accused of being apolitical or neglectful of mainstream media - for whom this shift could have the most significant long-term impact.
Newspapers increased their readership among young people in 2020. ....

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