“It’s super white, but it’s changing,” said Frye. “When you describe the wine industry, it’s white right? For us to make the best wine […] we would be doing a disservice to say we are, if we’re not getting the perspective of everyone,” he said. A first step The One Barrel Challenge is meant to be a first step in getting to that inclusive goal. “Overall, we’re trying to highlight and bring to life more opportunities and the barrier of entry for people of color into the wine industry,” said Gray. In the vast world of wine, Gray said there aren’t many people of color heading up their own brands.