'Not just about slapping logos onto jerseys anymore' - Unilever on FIFA Women's World Cup strategy | Analysis

Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.

Related Keywords

New Zealand , Australia , Samir Singh , Christen Press , Women Development Programme , Unilever , Unilever Personal Care , World Cup , Development Programme , Analysis , Dr , Marketing , Elebrating Recognising Women , Fifa , Women , Cup ,