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Ladies, lip service and the art of being ludicrous | Analysis

Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg

India , Shavon-barua , Campaign-india , Facebook , International-women-day , International-women , Virginia-woolfe , Analysis , Pinions , Dvertising , Edia , R

Hong Kong & beyond: Exclusive interview with Barclays' Rachel Huf

FA caught up with the new CEO of Barclays Hong Kong to discuss her strategic vision for the business and the bank's ongoing efforts in the sustainability space, the changing geopolitical landscape and her career transition from lawyer to leader.

Indonesia , Singapore , United-states , Hong-kong , New-york , Taiwan , United-kingdom , Beijing , China , Australia , Shanghai , Tokyo

Dentsu launches female-focused practice in Hong Kong to improve gender diversity in ads | News

Over 63% of senior staff at DentsuHer are women who will represent areas including creative, media, and customer experience marketing.

Hong-kong , Jacqueline-law , Diana-tam , Anna-wong , Yougov , Dentsu-creative , News , Dvertising , Arketing , Reativity , Ustomer-experience , Echnology

Is the right to ask a question of culture? | Opinions

Whether it's women in the workplace or minority groups lacking representation, we all have the right to ask for what we truly deserve. WPP India's Apoorva Bapna shares her thoughts on how culture is a key part of truly levelling the career field.



India , China , Afghanistan , Somalia , Saudi-arabia , World-bank , Opinions , Dvertising , Edia , Ei , Ender-equality

Inside Dove's armpit-heavy New York City campaign | News

The brand’s “free the pit” messaging is a response to the widespread lack of “armpit confidence” amongst women and girls.



Brazil , New-york , United-states , New-yorker , Pranav-chandan , New-york-fashion-week , Chelsea-plaza , News , Dvertising , Arketing , Reativity

'Not just about slapping logos onto jerseys anymore' - Unilever on FIFA Women's World Cup strategy | Analysis

Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.

New-zealand , Australia , Samir-singh , Christen-press , Women-development-programme , Unilever , Unilever-personal-care , World-cup , Development-programme , Analysis , R , Arketing

Dear comms industry, the glass ceiling is showing—and it's time to crack it | Analysis

Rife with female footprints but built on the illusion of female dominance? About time the industry talks about gender equality and not just PR, says Vero Philippines' operations director.

Philippines , Philippine , Benguet , Filipinos , Filipino , Jollibee , Southeast-asian , Gender-representation , Philippine-advertising , Analysis , Pinions

FIFA 2023: How brands in the US are kicking off the Women's World Cup | The Work

From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.

Sydney , New-south-wales , Australia , United-states , New-zealand , Boston , Massachusetts , New-york , Americans , American , Brandi-chastain , Mike-petruzzi

Women to Watch 2023 open for entries | News

We all have women in our professional lives who are a source of inspiration through their trailblazing work, innovations, leadership qualities, and the ability to mentor and cheer on other women—this award recognises their exceptional talent.


New-zealand , Australia , China , Haymarket , New-south-wales , Haymarket-media-ltd , Campaign-asia-pacific , Women-leading-change , Watch-greater-china , Greater-china , News