P&G Ventures Announces 2021 CES Innovation Challenge Finalists Finalists to Pitch their Innovations During CES; Winner gets $10,000 and a Chance to Partner with P&G Ventures News provided by Share this article CINCINNATI, Dec. 16, 2020 /PRNewswire/ -- P&G Ventures, the early stage startup studio within P&G (NYSE:PG), has announced the four finalists for the third annual CES being held as an all-digital event in 2021, the Challenge will culminate with representatives from the selected startups pitching their products virtually to a panel of expert judges on the P&G LifeLab stage during CES. Despite the challenges imposed by the COVID-19 pandemic, P&G Ventures remains committed to supporting entrepreneurs and providing them a platform to share their innovations.