Hotels today must make more of their guest services accessible online if they are to offer their guests a complete ecommerce experience. That is the message from P3 ahead of ITB Berlin, the world’s largest tourism and travel trade fair, which takes place in Germany from March 7-9, 2023. Exhibiting at Stand 133 in the Travel Technology Hall 8.1, P3 will put hoteliers in their guests’ shoes, with an immersive experience featuring their customized booking engines and the integration between their online check-in/out system and self-serve kiosk key collection service.